Jacob Ostrowski
About me
Jacob is a native of Houston, Texas, with one sibling and a supporting family. Jacob has had a passion for creativity and artistic views from a young age, always searching for thought-provoking viewpoints and new perspectives. This passion progressed to a love of different forms of art such as photography, music, films, and impressionist art. These passions mixed with his keen sense of technology led him to digital photography and videography.
Jacob bought his first serious DSLR camera in 2015 when his talents really started to shine. While in college in West Texas at Texas Tech University, he fell in love with landscape and travel photography as he could travel to many locations around the state and country. Once he began formal photography classes at University he grew his network and expanded travel opportunities to New Zealand, London, and Paris. Captured stunning images that led to a few online publications and published in “The Photographers Forum” Best of 2018 photo book. He spent 3 years living in the beautiful mountain town of Boulder Colorado after graduating from university. This is where he developed a love for videography as he worked as the Director of Marketing for BEERMKR. He currently resides in Austin Texas working as the Head of Digital Media at Desert Door. While in Austin he has accumulated a variety of clients from the popular Korean restaurant Oseyo, to the nationally branded sparkling water company Waterloo. Others include; Communal Cowboy, Odd Lounge, Mantra Materials, and various musical artists.
Education
Texas Tech University, 2019
Electronic Media & Communications | B.A.
Public Relations | Minor
Experience
Digital Marketing, Desert Door, 2022 - Present
Social media management
Content creation
Email marketing
Social scheduling
Influencer marketing
Community management
Web design
Copy write
Advertising
Head of Media, BEERMKR, 2020 - 2022
Social media management
Content creation
Social scheduling
Email marketing
Community management
Graphic design
Web design
Media & Web Development Intern, NASA Langley Research Center, 2019
Web design
Content creation
Skills
Photography, Videography, Editing
Instagram, YouTube, Facebook, Tik Tok, Twitter, Web Marketing
Meta Ads, Google Ads, LinkedIn Ads, Twitter Ads, Tik Tok ads
Sprout, Hootsuite, Plannaly, Google suite
Adobe Photoshop, Premiere Pro, Lightroom, Illustrator
Canva, Microsoft Office, Google
Cross-platform analytics
Process
Define the target audience: Identify the demographic characteristics, interests, and behavior patterns of the audience that the social media account will be targeting.
Set goals and objectives: Establish clear and measurable goals and objectives for the social media account, such as increasing brand awareness, driving website traffic, or generating leads.
Develop a content strategy: Create a content calendar that outlines the types of posts, the frequency of posting, and the themes that will be covered.
Create and curate content: Develop original content, such as text, images, and videos, that aligns with the content strategy. Also, curate relevant content from other sources that will be of interest to the target audience.
Schedule and publish content: Use a scheduling tool to schedule the content for publication on the social media account. Publish the content at optimal times for engagement with the target audience.
Monitor and engage with the audience: Use analytics tools to monitor engagement and track the performance of the social media account. Engage with the audience by responding to comments and messages, and by initiating conversations.
Analyze and adjust: Review the analytics data and make adjustments to the content strategy as needed to achieve the goals and objectives.
Continuously evaluate and improve: Continuously evaluate the performance of the social media account and make adjustments as needed to improve the results.